top of page
Exploration of fonts and logo shapes
Project Overview
01
Challenge
How can I create a unique brand identity that is a reflection of the company's purpose? How can this identity connect the company to its customer base?
02
Discovery
Nikola Tesla's extensive works with electricity, especially to do with transmission and conductivity, served as the inspiration for SuperWire.
​
SuperWire is imagined as a business-to-business company, delivering energy efficient solutions for the commercial applications of other companies.
03
Approach
- Initial research on subject of interest, Nikola Tesla
- Industry research on superconductivity
- Initial logo concept and event poster brainstorming
- Design showcase of concepts
- Finalization of designs
bottom of page