Loveify

A dating app that uses an advanced learning algorithm to find matches that are based on your personality traits and preferences, automating many aspects of the matchmaking process.

Previous Project

Initial ideation, brainstorming and research

Competitive Analysis - Part 1

Competitive Analysis - Part 2

Online Dating Questionnaire Results

Persona 1

Storyboard 1

Persona 2

Storyboard 2

Project Overview

01

Challenge

How can I create an online matchmaking experience that helps users find their ideal match based on objective and accurate data about their personality?

02

Discovery

Swiping on profiles, as an indication of attraction or lack thereof, creates a matchmaking experience that is based on self-reported data. Information contained in a dating profile, such photos and captions, are subject to a self-serving bias. Thus, we are judging compatibility based on how the other person wants us to see them.

The concept behind Loveify is to automate the matchmaking experience through artificial intelligence that builds an accurate understanding of your persona, lifestyle, and interests.

Through data gathered from linked social accounts, Loveify "swipes" for you, finding matches that are specially curated for you.

03

Approach

- Competitive Analysis

- User Research: Survey & Interview

- Personas

- Storyboards

- Sketches

- Wireframes

- Page Flows

- High-fidelity prototype